If you’re brand new to the world of SEO, I highly recommend you start with our guide, SEO 101: Learn the Basics of Search Engine Optimization, before going further.
Already have a grasp on the SEO basics? Great! Let’s continue.
A complete guide to SEO – and where search is heading in 2019 and beyond – is too hard to fit into one article.
Many factors impact your SEO success, including:
Technical: This includes anything that affects the performance of, visibility of, or how search engines access your site. This includes indexing and crawling, schema, page speed, site structure, URL structure, and much more.
On-page: This is your content – both what is visible to users on your web pages (text, images, video, or audio), as well as elements that are only visible to search engines (HTML tags, structured data).
Off-page: This is anything that’s not on your site. Ultimately, off-page factors are about growing and demonstrating your website’s authority, relevance, and trust and building an audience. Think link building, social media marketing, PPC marketing, reviews, and user-generated content.
1. Search Experience Optimization
When you hear the acronym SEO, it usually means Search Engine Optimization. And, as you’d expect, SEO in this context means optimizing your website for search engines (or, far less likely, optimizing a search engine).
But Search Experience Optimization is a newer way to think about the term SEO. Some have even called search experience optimization the “new SEO.”
Search experience optimization is optimizing for people in all the places your brand and content could possibly appear. It goes beyond the nuts and bolts of optimizing for search engines – although those nuts and bolts are still incredibly important!
Search strategies require us to create brand experiences, using the search re- sults to build relevance.