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In 2019, the launch of Google’s new BERT algorithm An important change with how sites are ranked is that the kinds got a lot of attention. Naturally, every SEO professional of links that are used for ranking purposes have been narrowed wants to learn how to optimize for BERT. down to the most relevant. Well, rather than focusing on how to optimize for that specTifihceaglgooarlihthams ,atlwakaeysa bpeaegne tforocmouKnetlliynkSstathnaztea, re meaningful to the SearchonSternatetghiesyt,aHreallimnkairnkg, wtoh. o will be focusing on user-focused optimization and the technical delivery of conteNnott. to complicate matters, but there is also a thing called link ranking that may be in use, a method to rank the links themselves. In short, that means reassessing user access points to search and aligning content with that. By ranking links, popularity and relevance can be more accurately measured. “Look at the mechanics of how something is crawled, indexed, and served in a variety of different search Links that are paid for and not the result of an editorial settings,” Stanze said. “With users having more options decision tend not to count. than ever in how they search for things, it'll be even more important for SEOs to bear in mind the fundamentals of Search engines continue using links as a way to measure clean architecture and content delivery.” popularity and authority. However it’s no longer enough to simply acquire links to assure rankings. With the incorporation of BERT this year into the ranking and featured snippets algorithm, Google has taken a Because web publishers have employed a number of schemes huge leap forward into making search really about intent to increase their rankings, search engines have improved their matching rather pure string matching, according to Eli algorithms in order to ignore artificial links (example: advertorial Schwartz, Growth Consultant, and Advisor.