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This is the most comprehensive guide to Ecommerce SEO online.
In this expert-written guide you’ll learn everything you need to know about optimizing your ecommerce site, from keyword research to technical SEO to link building.
So if you’re looking to get more targeted traffic (and customers) from search, you’ll love this guide.
Let’s dive right in.
Let’s quickly look at some interesting stats...
44% of people start their online shopping journey with a Google search (nChannel).
eyword research is the foundation of every ecommerce SEO campaign.
Why? Because keyword research informs every other SEO-
related task you do on your website. (For example, without keywords, it’s impossible to
optimize your product and category pages).
Believe it or not, but your list of keywords influence your technical SEO too. That’s because your site architecture and URLs need to take keywords into account.
As you can see, keyword research is a VERY big deal for your ecommerce site.
And here’s exactly how to find untapped terms that your customers search for... and how to choose the best keywords for your site.
Most keyword research tutorials focus on “informational keywords”.
These are keywords that people type into search engines to discover helpful “how-to” content.
(Like “How to make pour over coffee”)
While informational keywords have their place in ecommerce, the majority of your site’s keywords will be tailored around product searches.
(Like “Chemex coffee filters”)
That means that you need to tackle keyword research with product-focused keywords in mind.
Here’s exactly how to do it...